Saturday, 24 October 2009

Treatment. Do I really need..

The introduction starts with imagery of people shopping and a voice over explaining how many people today use supermarkets and raise the question, do we now take our food for granted? Introduce the family.

A family of five with both parents working are stripped of all their supermarket bought foods and drinks and for one month they will live by a given set of rules out lining where to shop and how to shop, all food and drink bought and consumed must be from a local source (within seventy miles. They will however be given some basic foods and expected to bake for themselves.

As the family try to adapt to the new rules, difficulties and frustrations begin to arise. They become aware of just how many foods are off limits and how difficult it is to source a variety of food locally,It is proving to be very time consuming. The pressure builds for the already over stretched working couple and tempers begin to fray as the children become increasingly disheartened and bored at the lack of treats sweets and drinks.

A few weeks in and the family begin to settle and adjust to the change, they become more organized and begin to work together as a team, although though there are still strains and stress, a more positive attitude is emerging, the kids enjoy baking and going out shopping which has taken on a whole new meaning. They become increasingly more aware of where their food comes from as in its origins and how far some food travels.

Once the task is complete the family are reunited with their goods and allowed back to the supermarket ,they celebrate with a favourate family dinner and chat about their experience whilst indulging in all that has been forbidden.

The family reflect back as they look over some of the key footage taken over the past month and express what their feelings were and what was going through their minds at the time. They discuss how the experience has had any long lasting effects upon their lives, and how they now do things differently bringing around a more consumer conscious approach towards Shopping.

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