Proposal...Do I really need the supermarket.

With 70 percent of the population using supermarkets to do the majority of their shopping. It seems that today people are becoming more and more disconnected with the origins of the food they consume. Not only unaware of the long distances that some food travels but also how the food grows and is manufactured.

I propose to make a program series consisting of six episodes, each one featuring a different family but following the same format every week. A family are deprived of all their supermarket bought food and must live for one month on locally sourced foods, the program will illustrate the difficulties and frustration involved but will focus upon the growth and awareness the family develops and any positive affects that arise from the situation.

The target audience for my production would be families with an age range from children up to adults in their late forties. My program aims be both entertaining and informative, it will tackle issues such as the collapse of communities and local businesses as the amount of new supermarkets builds increase and carbon foot print, how we as consumers can reduce ours by making informed choices when buying food products.

I aim to increase the audiences awareness of their own consumer habits and by witnessing the positive effects upon the families during the series, I hope to impress upon people to think twice about what they purchase and take a more conscious approach towards where they shop and how they shop.